About Global Football Currency

Global Football Currency is a strategy and communications firm translating the world’s game into commercial and cultural opportunity.

Founded by Nate Howell, a lifelong footballer and multi-disciplinary storyteller, GFC bridges global institutions, investors, and brands with the emotional power of the sport. Nate grew up in Washington DC’s youth soccer ecosystem, spent formative summers training and playing in Rio de Janeiro, and went on to compete at the collegiate level at Wesleyan, cementing a global-but-American lens on the game of football.

Professionally, Nate has led communications and brand strategy at BlackRock, Meta, and WeWork, Most recently, Nate led a major platform-building initiative within BlackRock’s global client business.

My work turns cultural energy into commercial value that lasts well beyond the moment.